The 2009 International Toy Fair just ended and I know the first thing everyone wants to know is.... What's hot? Well, the answer is simple.

What's "hot" for one child is not "hot" for another. Age, skills and interests are the most important thing to consider before making a smart toy purchase.

This is the year to focus on toy safety, value, cost and product durability. New toy safety laws will be put into place, retailers demanded lower prices so manufacturers are creating less expensive toys for the consumer and the trend toward green and organic toys is rising.

In a bad economy, basic toys always seem to do well. LEGO has some new sets this year including licensed brands such as Star Wars and Toy Story and even a cell phone (a real one)! There is a new Disney Princess, Tiana, Dora the Explorer has become a middle school-er and and there are more child-themed movies so expect to see tons of licensed toys...in every toy category.

I have seen an increase of toys made with natural and organic materials, more collectibles than ever before (My Little Pony, Batman, Star Wars, Bakugan, Transformers).

There are lots of birthdays and anniversaries (Barbie turns 50, Candy Land is 60, Fisher Price Little People are 50 and PJ Sparkles is back for her 20th Anniversary).

Follow me on twitter.com/toytips. Marianne